Alex Hormozi – Be Strategic About Friendships

Why is it important to be strategic about friendships in adulthood? Alex Hormozi gives his views on what friendship means to him and why friendships need to make sense in your day-to-day life.

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. He is known for his expertise in customer acquisition and monetization. He donates much of his free time to advancing equal access to education and encouraging entrepreneurship in underprivileged communities.


“I don’t see friendship as a binary term, meaning it’s not that we are friends or not friends it’s how good of friends are we?”

Being strategic about adult friendships may sound self-serving. Strategy is defined as an intentional pursuit of a goal. Strategic friendships mean friendships that are not self-serving for either party or one-way relationships.

The opposite of friend would be an enemy or a rival. Someone who doesn’t root for me they actively try and destroy my efforts, they try and get me to be emotional rather than make logical decisions and they try and distract me from my ultimate goal.”

Strategic friendships are two-way relationships where both friends benefit equally from the relationship. Strategic friendships give you access to perspective, companionship and input that helps you grow in different areas of your life.

“One-way ticket out of my friendship, you only have to do one thing-you have to not root for me. Meaning, you actively resent either explicitly or implicitly when I win. If you resent me winning why are you here?”

A strategic friendship is made up of people who challenge one another and guide each other to their different goals.

“The reverse of that would be somebody who roots for you in front of you and most specifically behind your back. Real talk, that’s one of the hardest things out there especially amongst guys.”


Ultimately, the true mark of any friendship should be whether it makes you feel good about yourself and gives you a sense of belonging. If you are not getting what you want from a friendship, it is important to consider dialling back on it and invest this time into more meaningful relationships and friendships.

“Question is, are they going to help me towards my long-term goal or are they not. If it’s more likely, they’ve earned a spot, they’re paying their rent for my time and attention.”

You will change as you become more strategic about your friendships, which may not always sit well with your current friends. To explain this, Alex uses the analogy of pruning a tree for it to thrive. For you to grow and evolve into the best version of yourself, sometimes you will have to cut off some branches (friendships) that do not serve the new you.

At the end of the day, you have to ask yourself whether your friendships make you better. If they don’t, it may be time to become more strategic about your friendships.

If you are a man looking to make strategic, mutually beneficial friendships, Mensgroup is an online men-only friendships support forum where men come together to root for one another in different areas of their life. At Mensgroup, you will make friends for life.